The Under Armour High School All-America Game is a high school football all-star game typically held in early January in Florida created to spotlight the nation's top high school seniors. The game was first played on January 5, 2008, and has been played annually at the Tropicana Field in St. Petersburg, Florida. The game is sponsored by Under Armour and enjoys a national audience thanks to broadcast partner ESPN (the first edition was broadcast on ABC opposite the U.S. Army All-American Bowl). The game is co-owned by Chicago-based sports marketing agency Intersport and ESPN.
Runtime: 180 minutes
Under Armour High School All-America Game - Under Armour - Netflix
Under Armour, Inc. is an American company that manufactures footwear, sports, and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland with additional offices located in Amsterdam (European headquarters), Austin, Guangzhou, Hong Kong, Houston, Jakarta, London, Mexico City, Munich, New York City, Panama City (international headquarters), Paris, Pittsburgh, Portland, San Francisco, São Paulo, Santiago, Seoul, Shanghai (Greater Chinese headquarters), and Toronto.
Under Armour High School All-America Game - Trophy Hunting video - Netflix
In January 2016 Under Armour initiated a marketing campaign featuring women hunters including an American woman named Sarah Bowmar. In August 2016 a video filmed by Bowmar went viral that showed her husband spearing a bear and then rejoicing that he had hit it; the bear was found dead only the next day. Under Armour was heavily criticized worldwide and as result, Under Armour ended its contract with Bowmar a few days after the video became known.
Under Armour High School All-America Game - References - Netflix