Hosted by Jennifer Byrne, with regular panellists Marieke Hardy and Jason Steger, The Book Club is a monthly forum for literary debate and discussion. Each episode covers one new release book, and one enduring classic.
Type: Talk Show
Runtime: 30 minutes
The Book Club - Book of the Month Club - Netflix
The Book of the Month Club (founded 1926) is a United States subscription-based e-commerce service that offers a selection of five new hardcover books each month to its members. Books are selected and endorsed by a panel of judges, and members choose which book they would like to receive, similar to how the club originally operated when it began in 1926. Members can also discuss the books with fellow members in an online forum. In late 2015, in concert with the club’s 90th year, the club announced a major relaunch in its current iteration. Within two years, the club had grown its membership to more than 100,000 members, primarily millennial women, and the club's presence on social media grew to over 300,000 Instagram followers. Approximately 75% of the club's titles are by up-and-coming authors, and 80% of titles are fiction. The club has also worked with a series of celebrity Guest Judges who bring broader awareness to new titles, and continues producing its own versions of books that feature special endpapers and casings. In 2016, the club launched a Book of the Year award. In 2017, the club debuted its first ever television advertisement called “Monthly”. The club has a tradition of focusing on debut and emerging writers, and is known for having helped launch the careers of some of the most acclaimed authors in American literary history. In 1926 (its first year in operation), the Club featured Ernest Hemingway’s The Sun Also Rises. In 1936 (its tenth year), the Club selected Gone with the Wind by unknown author Margaret Mitchell. Today, the book remains the second favorite of American readers (after the Bible). Mitchell wrote: “I wanted to thank [Book of the Month] from the bottom of my heart for selecting my book. It was quite the most exciting and unexpected thing that ever happened to me.” In 1951 (its 25th year), the club distributed its 100 millionth book and selected J.D. Salinger’s The Catcher in the Rye, which becomes both the most-censored and the most-taught book in America. In 1978, the Club selected By the Rivers of Babylon, the first book by Nelson DeMille, who later wrote: “I will be forever grateful to Book of the Month for ensuring that my first book, By the Rivers of Babylon, was not my last. When the Club selected Babylon in 1978, it reached hundreds of thousands of additional readers and became an instant best-seller.”
The Book Club - History - Netflix
Harry Scherman was a copywriter for the J. Walter Thompson advertising agency in 1916 when he set out to create the “Little Leather Library”. With his partners Max Sackheim, and Charles and Albert Boni, Scherman began a mail order service that offered “30 Great Books For $2.98” (miniature reprints “bound in limp Redcroft”) and sold 40,000,000 copies in its first five years. Sackheim and Scherman then founded their own ad agency devoted entirely to marketing books. The problems of building interest in a new book led Scherman to create, along with Sackheim and Robert Haas, the Book-of-the-Month Club in 1926. As Scherman explained it, the club itself would be a “standard brand”. “It establishes itself as a sound selector of good books and sells by means of its own prestige. Thus, the prestige of each new title need not be built up before becoming acceptable,” he explained later. After starting with 4,000 subscribers, the club had more than 550,000 within twenty years. The size of the club did, in fact, create the Book of the Month Club as a brand. Being a “Book of the Month Club” selection was used to promote books to the general public. Book of the Month Club was acquired by Time Inc. in 1977; Time Inc. merged with Warner Communications in 1989. In 2000, the Book-of-the-Month Club, Inc. merged with Doubleday Direct, Inc. The resulting company, Bookspan, was a joint venture between Time Warner and Bertelsmann until 2007 when Bertelsmann took over complete ownership. Following a series of investment transactions, the club is currently owned by parent company Pride Tree Holdings, Inc.
The Book Club - References - Netflix