Life behind the wheel has changed forever. The explosion in dashcams means everything we see through the windscreen can now appear on our TV screens. And the footage is all the more compelling because it's real.
Status: To Be Determined
Runtime: 60 minutes
Car Crash Global Caught on Camera - Tesla, Inc. - Netflix
Tesla, Inc. (formerly Tesla Motors) was founded in 2003, and is an American multinational corporation based in Palo Alto, California, that specializes in electric vehicles, lithium-ion battery energy storage and solar panel manufacturing (through the subsidiary company SolarCity). As of June 2018, Tesla sells the Tesla Model S, Model X, Model 3, Powerwall and Powerpack batteries, solar panels, solar roof tiles, and related products. CEO Elon Musk said that he envisions Tesla as a technology company and independent automaker, aimed at eventually offering electric cars at prices affordable to the average consumer. The company was named for the electrical engineer and physicist Nikola Tesla by company founders Martin Eberhard and Marc Tarpenning. The company's Model S was the world's best-selling plug-in electric car in 2015 and 2016. Global sales of the Model S reached the 200,000 unit milestone during the fourth quarter of 2017. In September 2015, the company released its Model X, a crossover SUV. The Model 3 was released in July 2017. Tesla production passed 300,000 vehicles in February 2018. Tesla operates multiple production and assembly plants, notably Gigafactory 1 near Reno, Nevada and its main vehicle manufacturing facility at Tesla Factory in Fremont, California. The Gigafactory primarily produces batteries and battery packs for Tesla vehicles and energy storage products.
Car Crash Global Caught on Camera - Strategy - Netflix
Tesla's automotive strategy is to emulate typical technological-product life cycles and initially target affluent buyers. It then moved into larger markets at lower price points. The battery and electric drivetrain technology for each model would be developed and paid for through the sales of earlier models. The Roadster was low-volume and priced at US$109,000. Model S and Model X targeted the broader luxury market. Model 3 is aimed at a higher-volume segment. This business strategy is common in the technology industry. According to a Musk blog post, “New technology in any field takes a few versions to optimize before reaching the mass market, and in this case it is competing with 150 years and trillions of dollars spent on gasoline cars.” Tesla's production strategy includes a high degree of vertical integration (80% in 2016), which includes component production and proprietary charging infrastructure. The company operates enormous factories to capture economies of scale. Tesla builds electric powertrain components for vehicles from other automakers, including the Smart ED2 ForTwo electric drive (the lowest-priced car from Daimler AG), the Toyota RAV4 EV, and Freightliner's Custom Chassis Electric Van. Vertical integration is rare in the automotive industry, where companies typically outsource 80% of components to suppliers, and focus on engine manufacturing and final assembly.
Tesla's sales strategy is to sell its vehicles in company-owned showrooms and online rather than to use a conventional dealer strategy. Tesla's technology strategy focuses on pure-electric propulsion technology, and transferring other approaches from the technology industry to transportation, such as online software updates. Tesla allows its technology patents to be used by anyone in good faith. Licensing agreements include provisions whereby the recipient agrees not to file patent suits against Tesla, or to copy its designs directly. Tesla retained control of its other intellectual property, such as trademarks and trade secrets to prevent direct copying of its technology. Tesla Human Resources VP Arnnon Geshuri committed to bringing manufacturing jobs “back to California”. In 2015, Geshuri led a hiring surge about which he said: “In the last 14 months we've had 1.5 million applications from around the world. People want to work here.” Geshuri emphasizes hiring veterans, saying “Veterans are a great source of talent for Tesla, and we're going after it.”
Tesla aims to disrupt the automotive industry by creating many innovative pieces that fit together; this strategy was called “complex coordination” by Tesla investor Peter Thiel. Its marketing, production, sales and technology strategies all are notably different from its competitors.
Car Crash Global Caught on Camera - References - Netflix