Bloomberg Markets: Asia airs from Hong Kong and provides business and market news.

Bloomberg Markets: Asia - Netflix

Type: News

Languages: English

Status: Running

Runtime: 120 minutes

Premier: 2016-10-10

Bloomberg Markets: Asia - Bloomberg Markets - Netflix

Bloomberg Markets is a monthly magazine published by Bloomberg L.P. as part of Bloomberg News. Aimed at global financial professionals, Bloomberg Markets publishes articles on the people and issues related to global financial markets. Bloomberg Markets, which is based in New York City, has readers in 147 countries. More than half of its readers live outside the U.S. As of December 2011, the magazine had a circulation of 375,000 and was available for sale at bookstores and selected newsstands. All subscribers of the Bloomberg Professional service and the Bloomberg Terminal also receive Bloomberg Markets as part of their subscription. Newsstand sales averaged 6,154 in 2010.

Bloomberg Markets: Asia - History - Netflix

Bloomberg Markets was launched in July 1992 as “Bloomberg: A Magazine for Bloomberg Users” and was originally intended to be a guide for the Bloomberg Professional service. Although every issue included instructions for navigating terminal functions, content also included articles about financial markets aimed at portfolio managers, corporate executives, brokers, bankers and securities traders. William Inman served as Bloomberg Markets founding editor. In 1999, the magazine became part of Bloomberg News and Ronald Henkoff became editor. Prior to joining Bloomberg Markets, Henkoff worked as a reporter and editor at Newsweek and Fortune. Henkoff was tapped by Bloomberg News chief Matt Winkler to bolster the magazine's feature writing, which had not been a focus of the publication. In 2000, the magazine's name was changed to Bloomberg Markets and became available on newsstands. In fall 2010, Bloomberg Markets was redesigned in an effort to attract a broader array of advertisers and expand its content. The redesign, led by Bloomberg Markets editor Ronald Henkoff and publisher Michael Dukmejian and developed by the firm of Priest + Grace, gave the publication a new, more contemporary look. In April 2011, Bloomberg Markets hired its first creative director, Siung Tjia, the former creative director of ESPN The Magazine. In addition to design changes, the editors added regular coverage of careers and personal finance following a global survey of readers. In addition to the redesign, Bloomberg Markets unveiled a trade advertising campaign to position itself as the leading publication for the “global financial elite” and increased its circulation rate base from 355,000 to 375,000 by December 2011. The campaign and shift in design lead to new advertising deals with luxury brands such as Range Rover, Goldman Sachs and Allianz. The ultimate goal, according to Dukmejian, is for Bloomberg Markets to reach a circulation of 450,000 with 15,000 on newsstands. In June 2011, Bloomberg Markets announced the launch of the 50 Most Influential franchise, its list of the most influential people in global finance, which appeared in the October 2011 issue. To coincide with the issue, the magazine hosted the inaugural Bloomberg Markets 50 Summit, a day-long event, held in September 2011 in New York City. A second 50 Most Influential ranking was published in the magazine's October 2012 issue. Bloomberg Markets would be testing a spin-off luxury title with a spring 2012 issue called Bloomberg Pursuits. In October 2015 it was announced by the parent company that Bloomberg Markets would reduce publication from 11 issues a year to six.

Bloomberg Markets: Asia - References - Netflix