Bloomberg Daybreak: Americas joins the network's morning lineup to deliver viewers information about business and financial news from the region. Jonathan Ferro, Alix Steel and David Westin host the show from New York, joined by business professionals and journalists who offer their thoughts on the day's industry happenings. This installment of "Daybreak" joins other geographically focused versions of the show that highlight financial news in other regions.
Runtime: 180 minutes
Bloomberg Daybreak: Americas - Pop-up retail - Netflix
Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that started in Los Angeles and now pop up all over the United States, Canada, China, Japan, Mexico, France, Germany, the United Kingdom and Australia. The pop-up industry is now estimated to be a $50 billion industry. Pop-up retail has been an increasing factor during the retail apocalypse of the 2010s, including seasonal Halloween retailer Spirit Halloween, who has operated stores in vacant spaces during the season.
Bloomberg Daybreak: Americas - Concept - Netflix
A pop-up retail space is a venue that is temporary: the space could be a sample sale one day and host a private cocktail party the next evening. The trend involves “popping up” one day, then disappearing anywhere from one day to several weeks later. These shops, while small and temporary, are used by companies to build interest in their product or service, and seed their product with cultural influencers. Pop-up retail allows a company to create a unique environment that engages their customers and generates a feeling of relevance and interactivity. They are often used by marketers for seasonal items such as Halloween costumes and decorations, Christmas gifts and Christmas trees, or fireworks. The pop-up retail model has also been used on the concert scene, as at the Treefort Music Fest, to provide all-ages or family friendly venues, often at restaurants which do not routinely host musical acts; these ephemeral establishments are known as pop-up venues. There are various benefits to pop-ups such as marketing, testing products, locations, or markets, and as a low-cost way to start a business. Some pop-up shops, such as Ricky's and other Halloween stores, are seasonal, allowing brands to capture foot traffic without committing to a long-term lease. Other brands use pop-ups to create engagement, such as Marc Jacobs Tweet Shop's exchange of “social currency” for free product, and King and McGaw who used a pop-up to exhibit and sell prints from the Mourlot Studios in Soho, London.
Bloomberg Daybreak: Americas - References - Netflix